In the past month I tried to understand how many visitors on this very site are blocking the Plausible Analytics tracker script.
Here are my findings.
To validate my assumptions, I tracked visitors through a selfhosted Umami installation, as well as a personal Web Analytics project, Minimal Analytics
The idea is simple: A few people have some sort of Adblock installed (chrome extension, Brave browser, JS disabled, etc.)
Through a self-hosted installation of Web Analytics, and served from my domain, the adblockers shouldn’t be able to block those requests.
After roughly one month I gather some insights.
From 23rd April until 23rd May, these are the different results:
- Plausible Analytics
- 5868 unique visitors
- 7333 pageviews
- 7506 unique visitors
- 9950 pageviews
- Minimal Analytics
- 8377 unique visitors
- 9601 pageviews
All data is publicly available:
- Plausible Analytics (discontinued subscription)
- Umami (discontinued self-hosting)
- Minimal Analytics (currently self-hosting)
Almost 25% of my visitors are blocking ads and tracker scripts.
I’ll probably discontinue Umami, and continue tracking with Plausible and Minimal Analytics
At some point I’ll decide if it’s worth only to use a self-hosted solution or not.
- discontinued Umami
- probably will discontinue Plausible too
- considering to remove all analytics from this website
- canceled Plausible Analytics subscription
- continuing to track stats via Minimal Analytics