Privacy-friendly alternatives to popular services and tools

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privacy matters, and coherence costs


I tried to do a self-examination, reflecting on what matters to me about Privacy.

Being more aware of what you share while browsing the web comes with experience and can be seen as a journey.

No tools will help if you don’t change your approach and habits.

My main motivation to be more privacy-aware was to be more coherent with my way of thinking regarding to ethical use of personal data shared with a third-party.

Meaning that I’m against hidden / unclear ways of exploiting one’s personal data selling it to other companies, make a profit with it, analyzing/mining it in obscure ways etc.

Be it for targeted advertising, online purchases and interests, even psychological manipulation when it comes to public voting etc.

To me, privacy is about consciousness, possibility and choice

Stop paying for X with your privacy.

No conspiracy theories here. Just my thoughts.


Trade-offs are also part of the deal.

E.g. I still use Twitter albeit the points below. Gmail for my historic personal email address from which I’m slowly migrating away.

Twitter mainly to connect with a certain group of people (tech enthusiasts, programmers, marketing and such).

Also to share and discuss ideas & thoughts, technical topics etc.

Tools and mindset

It’s not only about the tools.

To be more privacy-aware on the internet I needed change some of my habits.

Some temporary browsing sessions in incognito mode without shared cookies.

Reduced the number of extensions on my main browser.

Logging out of important and sensitive web services.

The list goes on.

Below you can find some topics I feel sensitive about, and for which I found some more privacy-aware and ethical alternatives.

I’m not an expert. These are just my opinions. If you don’t agree, that’s fine.

More research on Privacy can be found at

A small premise: nobody is perfect. I may contradict myself even without noticing.

I try to be as coherent as possible.

Table of contents


Gmail is probably the most widely used email service.

Move away from that.

Go with ProtonMail or Fastmail

I like ProtonMail because it allows you to manage your encryption keys, has a pretty simple UI, no fuzz and allows to send and receive secure and encrypted emails.

You can export the default ones, import your own encryption keys etc. All communication is secured with end-to-end encryption. No IP-logs are retained.

Their code is available on GitHub.

Ran a small poll on Twitter and these are the results


Temporary email

Need a temporary, disposable email?

I use from time to time. For SMS

Search engines

Try DuckDuckGo next time, set it as your default search engine in your Browser.

I have to admit, google search has pretty accurate results, sometimes it’s even scary.

But over time DuckDuckGo has improved a lot, and I’m using it daily with excellent results.

DuckDuckGo has an ethical privacy policy, of not collecting or sharing any of your personal information, no storing of your search history

Web browsers

Use Firefox or Brave.

I personally use Firefox and Brave, it comes with

  • “Privacy shields” to disable known trackers, scripts, cross-site cookies and trackers
  • integrated HTTPS-everywhere
  • built-in adblocker (see brave://adblock/)
  • Tor functionality (if you feel so inclined)
  • an integrated wallet (see brave://wallet/)
  • Tip, earn and contribute to websites using Brave Rewards using the Basic Attention Token

Recently I discovered by the EFF as a browser extension.

Privacy Badger automatically learns to block invisible trackers. (source)

To have a decent DNS level blocking of such known sites, I use a Raspberry Pi with pi-hole.

You can check how well your browser and add-ons protect you against online tracking techniques on


Use a Nokia 3310.

Kidding (actually, not so much).

Your phone usage and habits are probably the most difficult to change.

It might be the greatest pain point of your privacy since it can be seen as an “extension” of yourself.
You probably have it with you most of the time too.

If you feel so inclined, you could try a Librem 5 or a PinePhone.

These phones are even shipping in late May 2020!

Do you remember the FirefoxOS Phone? I remember as I got one for free when Firefox was beta-testing it, and it felt really weird at the time.

With these novel approaches and businesses around privacy-oriented phones I think we are headed in the right direction.

I feel that manufacturers and the community behind are growing year after year.

Operating system

Use Linux or a Unix-like system.

I think this is very personal and needs research on your part with what you feel comfortable.

Heard some not-so-nice things about Ubuntu too.

Personal recommendations:


Ditch FB, forever. “Delete” your account once and for all, stay in touch with your loved ones in other ways.

If you have Twitter, use to stay up to date what’s going on. Self-hosting is also possible, even local with a Docker image.

Mastodon could be an alternative, not necessarily for your relatives but for personal use and to connect with the community on a certain instance.

There are various ones I signed up for like unfiltered news sources and thematic instances of interest.

Social buttons

Also here, don’t use them.

Just link with an anchor tag to your profile, if you have a follow button or these sort of things on your webpage.

Twitter has the Web Intents that can be used without JavaScript and external resources and cruft.


Try to avoid Whatsapp and Facebook Messenger if you can.

Try signal.

Telegram could also be fine, if you enable secret chats, those are end-to-end encrypted. A dear user on Reddit made some valid points regarding this.

So it’s a difficult matter, right now I’m using Signal and Telegram. Let’s see what the future holds.

A recent poll on Twitter, here the results


Website analytics

Are you using Google Analytics on your websites?

If you can, don’t.

Use plausible analytics: self-host it or pay for it.

Personally like it because it’s a simple, unobtrusive & open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.

Another interesting analytics service is fathom analytics.


Don’t use a free VPN. A few links to bring the point home:

Definitely use ProtonVPN.

No user logs or data shared with third parties.

Alternatively, self-host a VPN with Algo.

Discussion & KB

Atlassian Suite & Jira, no thanks, if possible.

Use discourse.


If you can, avoid YouTube.

Decentralized alternatives like and are available as options.

They are getting more and more traction over time, maybe one day you can completely watch all your information needs and cat-videos on a platform different than YouTube.

Use as an alternative front-end to YouTube instead.

Checkout the source on GitHub for more info.

NewPipe if you’re using Android.

Video conferencing

No Google Meet, no Classroom, screw Zoom.

Use jitsi, self-hosted if you feel so inclined.



Useful links is “a payments product that keeps your personal information private”.
Probably going to look into it in the future. is an extremely useful resource for learning more about privacy and much more.

Discovered also by DuckDuckGo. contains different tracking protection mechanisms implemented by browsers.

A more exhaustive list of tools can be found at the /r/degoogle subreddit, and

Final words

That’s all from my side.

I try to be aware what I do and share with third-parties as much as possible, although it seems to be getting more difficult every day.

Here, have a slice of pizza 🍕